“Your Brain on Digital” With Joe Hyrkin, CEO, issuu – Mr. Magazine™ Presents Highlights From The ACT 8 Experience…

May 10, 2018

Joe Hyrkin, CEO, issuu, speaking at the Magazine Innovation Center’s ACT 8
Experience April 18, 2018.

A double rainbow. CEO of issuu, Joe Hyrkin, took the stage on day two of the ACT 8 Experience, showcasing a colorful double rainbow up on the big screen behind him. It was an absolutely spot on analogy of the fact that many of us, while cognizant of the things that are directly in our path, are oblivious to those spectacular moments and opportunities that sometimes present themselves in a different direction than our immediate focus is zeroed in on.

Joe runs issuu, which is a massive digital publishing platform that has over 40 million publications globally. These publications use issuu to get their content shared digitally to millions of visitors across the world. As Joe shared in his presentation, publishing is thriving today more than ever before, with magnificent titles being created and offered daily. “There is more content being created, shared and read in 2018 than ever before in the history of humanity,” he stated. And his thoughts on the future were just as positive and informed.

Joe presented our brains on digital, versus our brains on print, and asked us to consider the digital double rainbows that are offered to us through digital creation, distribution and monetization. He said over the next five years, there would be three billion + human beings digitally connected for the first time.

The world of publishing has come into its own. We have brilliantly done print magazines, and as Joe showed us, we have digital avenues, such as issuu, that use innovation, technology and engagement to connect us to the cyber spectrum of magazines.

Print Proud Digital Smart is not just a logo of the ACT 8 Experience, it’s the bottom line in the world of magazines and magazine media.

To hear Joe Hyrkin’s entire presentation, please click the link below:

To relive all the presentations of the Magazine Innovation Center’s ACT 8 Experience go to http://www.mrmagazine.me and search for ACT 8.

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