Archive for December, 2022


The Mountains Magazine And 73 Other New Magazines Are The New Launches Of 2022.  The Mr. Magazine™ Launch Monitor.

December 27, 2022

The Mountains magazine is the Launch of the Year, plus 9 Most Notable Launches of 2022.

The new magazine launches of 2022 were as cold as the arctic weather that hit the nation in the last few days of December.  In 2020 the number of new magazines dropped to 60 titles, but then we had COVID 19 to blame.  In 2021 the number of new launches doubled and some more to 122.  But in 2022 the number of the brave souls who launched new titles, or brought old ones back to life stopped at 74 new titles.

I asked Doug Olson, the president of a360 Media, about his reaction to the aforementioned news. His answer, “2022 was a year of perseverance for the magazine industry. Through hard work, leadership, and continued innovation, the industry navigated input costs, advertiser supply chain issues, labor shortages, and unprecedented consumer inflation in ways that position the industry for a successful 2023!” 

Whether 2023 will see an improvement in the number of new title launches or not is yet to be seen.  What is for sure is that the so called book-a-zines or special interest publications have taken over the nation’s newsstands squeezing out both the established regularly published magazines and the arriving newbies.

Never in my recent memories have I walk into a newsstand and left empty handed.  Twice in 2022 that happened, to the surprise of my wife.  “You mean you did not find a single new magazine,” she asked with honest surprise on her face.  

But, enough of the doom and gloom, let us concentrate on the bright side of the new magazine world and on the brave souls who still believe in ink on paper in addition to all things digital.  Those brave souls were let by Alan Katz and his The Mountains magazine.  The Mountains is an example of how a print magazine is and should be done.  High quality writing, photography and design, The Mountains: From The Catskills To The Berkshires deserves to be the 2022 Launch of the Year.  Although it is a regional magazine, its content is one of the best I have seen in some time.  Whether you live in the mountains or in the valleys, The Mountains and its team is the magazine for those who enjoy a lean back and relax kind of read with pages of experiences and not mere content.

In addition to The Mountains other magazines rising to the top of the ten most notable launches of 2022 like the froth of a good cup of espresso are in alphabetical order: 

Al HayyaAl Hayya is a magazine that publishes literary and visual content on the works, interest and strife of women, bilingually in Arabic and English. 

Bavual:  The African Heritage Magazine.

Britannica Magazine: The ultimate guide for curious young minds!

Creem: America’s Only Rock ‘n’ Roll Magazine.

Feel Free:  Leanne Ford’s Magazine.

Raised Southern: Inspiration from the heart and soul of the South.

So Flo Habitat:  For what it means to live in South Florida.

The Home Edit: Feel-Good Organizing from the Stars of the Netflix series.

Western Life Today:  Designed to honor and celebrate the heritage of the West while simultaneously embracing the latest trends.

Here’s to a successful 2023 filled with new magazine launches and great experience making…

All the best, 

Samir “Mr. Magazine™” Husni, Ph.D.

Founder and Director

Magazine Media Center

Preserving the Past, Present and Future of Magazine Media


Just Released: The Magazine Century: American Magazines Since 1900 by David E. Sumner and Samir “Mr. Magazine™” Husni… 

December 20, 2022

As most of you know, I have retired from the world of academia after 37 years of teaching.  Earlier in 2021 I started the Magazine Media Center with the goal to preserve the past, present and future of the magazine media.  I am delighted to announce the release of The Magazine Century, a book published by Peter Lang Publishing Inc., New York, NY.  The book is the second edition of Professor David Sumner’s The Magazine Century that was published in 2010.  Professor Sumner asked me to team up with him to update the book and to write the last few chapter bringing the history of the American magazines through 2020.

Here is an excerpt from the book’s introduction:

At the time of this writing, American magazines are 280 years old. Andrew

Bradford’s The American Magazine or a Monthly View of the Political State of the

British Colonies was first published in Philadelphia on February 13, 1741. Four days

later, Benjamin Franklin published The General Magazine and Historical Chronicle.

Subsequently, the number of American magazines steadily increased for the next

160 years but really began to mushroom at the beginning of the 20th century.

From 5,500 magazines at the beginning of the century, the number reached more

than 18,000 by the end. It was, indeed, a magazine century…

No current books about American magazine history cover the entire 20th

century or 21st century. We acknowledge our debt to Frank Luther Mott of the

University of Missouri, who wrote the five- volume series, A History of American

Magazines, which covered magazine history until the 1930s. Mott’s Pulitzer- Prize

winning series remains the “gold standard” for research on American magazines.

Theodore Peterson’s Magazines in the Twentieth Century covered through the early

1960s and has also been useful in our research. William H. Taft of the University

of Missouri published American Magazines for the 1980s in 1982. Tebbel and

Zuckerman’s work, The Magazine in America 1741 to 1990 was an overview of

250 years of magazine history but limited in detail…

The editors at Peter Lang Publishing in New York invited me to write a

second edition of The Magazine Century, and I invited Professor Samir Husni at

the Magazine Media Center to be a co- author. For 44 years, he has tracked and

published annual books about new magazine launches.

He is the best- known magazine expert in America in the industry.

Besides new information he has written

about the years 2000 to 2020, the book contains a considerable amount of fresh

material about earlier magazines not included in the first edition…

People are generally more interesting to read about than “things.” Therefore,

we have tried to tell this story focusing on the stories of the writers, editors, and

publishers of the best- known magazines and the circumstances behind their

origins. These men and women were a colorful and controversial bunch. Some

became millionaires while many went bankrupt. Some became celebrities, others

were hated, and most were relatively obscure. They fought each other, sued each

other, and occasionally married each other. We hope you enjoy reading their stories.

You can order a copy of the book by clicking here.

Stay tuned for more news about the work of the Magazine Media Center and feel free to email me with questions and comments at

Here’s to a great 2023 and beyond.

Samir “Mr. Magazine™” Husni, Ph.D.

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