Mr. Magazine

The ACT 7 Experience continues on Wednesday, April 26, with Reed Phillips, CEO & Managing Partner, DeSilva+Phillips. Reed will talk about “How To Add Value to Your Brand Before You Sell It.” A concept that starts a dialogue and a checklist on what you need to know and do before you put your brand out there in the marketplace.

Reed Phillips is co-founder of DeSilva+Phillips, and one of the leading Mergers and Acquisitions advisor to media and marketing industries. DeSilva+Phillips have advised and invested in the industry on more than 250 transactions valued at over $8.5 billion. Reed specializes in magazines, events, marketing services, market research and information services.

He has completed transactions with companies such as Bonnier Corp., Condé Nast, Dow Jones, IDG, Infogroup, News Corporation, TPG Growth, The New York Times Company, Rodale, Shamrock Holdings, Time Inc., Televisa and WPP. Reed was the winner of the 2007 Media Deal of the Year presented at ACG’s InterGrowth Conference by Mergers & Acquisitions. Currently, he is Oaklins’ Treasurer.

Earlier in his career, he was founder of Fathers magazine, Associate Publisher of The New Republic, Vice President of The Washington Weekly and Circulation Director of The Washington Monthly. He also serves on the executive board of Oaklins International, the leading middle-market global investment bank, and is treasurer of the Foreign Policy Association.

Owners of magazine media entities who are thinking or considering selling their brand, or just wanting to know how to add financial value to their brand are encouraged to attend. The morning of Wednesday, April 26 will continue to inform, engage and surprise attendees – so plan on joining us for ACT 7! Space is limited, so be sure to register here. We will bill you later.

Stay tuned, more speakers, more programs at the ACT 7 Experience will follow.