New Magazines Are Here To Stay: Mr. Magazine’s Study Shows An Increase In Survival Rates Of Magazine Launches 2006 – 2015.

August 18, 2016

Screen Shot 2016-08-18 at 11.16.03 AMSurvival rates of new magazines are on the up.  More magazines are remaining in business after ten years of publishing despite all the news of doom and gloom some try to project.

Almost two out of every ten new magazines launched ten years ago are still in business today.  That rate of survival has been the domain of magazines launched four years ago.  The survival rate after four years is now at three out of ten titles remain in business.

The chart below looks at all the new magazine launched since 2006 until the end of 2015 with an intended frequency of four times or more (needless to say I have them all and they all fit my definition of what is a magazine, yes, you guessed it, ink on paper…)

Samir “Mr. Magazine™” Husni’s

New Magazine Launches and Survival Rates 2006 – 2015*


Year                            Total                  Total                  Survival

Launched                   Launches           Survived            Percentage

 2006:                           332                     57                       17.17%    

2007:                           245                    56                       22.86%

2008:                           195                    38                       19.49%

2009:                           197                     37                       18.78%

2010:                           190                     56                       29.47%

2011:                           176                     51                       28.98%

2012:                           237                     71                       29.96%

2013:                           195                     61                       31.28%

2014:                           232                     83                       35.78%

2015:                           236                     106                     44.92%


Total:                          2235                   616                     27.57%

*Source: Samir “Mr. Magazine™” Husni’s Guide to New Magazines and Mr. Magazine’s Launch Monitor.

Numbers above represent magazines that were launched since 2006 with an intended frequency of 4 times or more.  The survival numbers reflect those magazines that are still being published as of August 15, 2016.


One comment

  1. […] His article from last week is no exception: “Study Shows An Increase in Survival Rates of Magazine Launches 2006 – 2015.” […]

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