Mr. Magazine

Save the Dates

The 2017 ACT (Amplify, Clarify, and Testify) Experience will take place April 25-27, 2017 at the Magazine Innovation Center, located at the Meek School of Journalism and New Media on the campus of the University of Mississippi. This year’s theme is Magazines Matter, Print Matters.

In the spring of 2017, as the earth is celebrating her rebirth; ACT 7 will be having a celebration of its own on the power of magazines and the power of print in a digital age. The Experience will be divided into three main mini themes:

· Celebration of Magazine Launches
· Magazine Reach and Power
· Magazine Distribution 2020

The first theme, Celebrating Magazine Launches, we will have panels with panelists and speakers who are going to celebrate their new magazine launches by telling us the story of the launch; the positives and the negatives and the impact of the publication. And we will also have a section for people who want to start a magazine. We will have panels on printing, production, paper; anything related to the print process. During this segment I will take the audience through a memory lane trip showing some amazing magazine launches throughout history.

The second theme of the conference is Magazine Reach and Power. This is a segment of the Experience that will focus on making money in print and what people are doing today to ensure that the revenue streams continue, whether it’s from circulation or advertising. Magazine Reach and Power is going to be a combination of the different ways and means by which people can still generate revenue from print, whether it is advertising in established magazines; advertising in new magazines, or bookazines and how those publications are making money.

The third and very important theme of the ACT 7 Experience is Imagining Magazine Distribution and the Newsstands in 2020. Magazine distribution in all categories, mail, digital and the newsstands, has been facing challenges to say the least. We will examine the old ways, the new ways, what is working and what is not. This segment will offer solutions regarding magazine distribution from every sector of the industry. We know the questions, now it is time to find the answers.

As in previous years, the ACT 7 Experience is going to be more of a think-and-do. We’re going to have a multitude of roundtables and discussions. We’re limiting the number of speakers to enhance the actual experience in terms of the discussions that are going to take place. Our goal is to come up with solutions.

We are limiting the number of attendees to 100, in addition to the speakers and the students who are going to be a part of the Experience. Each one of the speakers and sponsors will have a student who will individually shadow them during the entire conference.

As usual we will also go and enjoy a trip to the inimitable Mississippi Delta on the second night of the Experience and sample the rich musical and palate-pleasing heritage that is the magical Mississippi Delta. And of course, have a lot of fun in the process.

Stay tuned for more information… questions, feel free to email me at samir.husni@gmail.com

In the meantime enjoy a recap of all the ACT 6 Experience presentations here.