From minonline.com December 6, 2011 2:07 am
From minonline.com
When I select a magazine as a hot launch, it’s more of a status symbol or medal-of honor to celebrate that moment when all the DNA for a magazine comes to fruition.
It’s in the conception where a hot launch plays a big role. It’s the vision, values and voice of those magazines that deserve the honors and awards. From a field of over 800 new consumer titles, I looked over every magazine that has been published from October 2010 to September 2011 and went through a process similar to the creation of cream from a vat to whole vitamin A and D added milk.
—Dr. Samir Husni, Founder and Director, Magazine Innovation Center @ The University of Mississippi’s Meek School of Journalism and New Media
View pdf of the special Intriguing Issue by clicking on the link below
19712_min_Intriguing_Issue
Posted by Samir "Mr. Magazine™" Husni, Ph.D.
Categories: New Launches, News and Views
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