Mr. Magazine

In a very short press release Bauer Publishing announced this afternoon that it has canceled the launch of Cocktail Weekly that was planned for Sept. 24, 2007. The complete press release follows:

BAUER PUBLISHING CANCELS LAUNCH OF COCKTAIL WEEKLY
Englewood Cliffs, NJ (July 9, 2007) Bauer Publishing today announced that it has canceled the launch of COCKTAIL WEEKLY. Today’s announcement reflects the uncertain conditions in the single copy marketplace.

The magazine that would have been the first of its kind on the newsstands (think Cosmo on a weekly basis) was the second casualty today after Jane magazine’s news that its August issue will be the last (See here Radar magazine’s breaking news on Jane). Is it the newsstand’s climate or is it the publishing climate that is causing all these closures. I have advocated at the recent PBAA meeting the need for publishers to rethink the advertising driven publishing model in this country and go back to the circulation driven model, but I guess it will take time and few more casualties before the industry starts rethinking its practices. The question is do we have the time? Well, only time will show…