Long Before There Was President-Elect Trump… Playboy’s Hefner Discovered The TRUMP Brand

November 19, 2016

A Mr. Magazine™ Musing…

trumpLong before there was a President-Elect Trump, long before there was a Trump Tower, and long before there was a Trump brand, Hugh M. Hefner, the founder and editor-in-chief of Playboy magazine owned and launched Trump magazine in 1957, almost three years after he launched Playboy magazine.

Needless to say Hefner’s Trump magazine did not have the same success as Playboy magazine, however it is quite intriguing to see what the premise of Trump magazine was as stated in the prospectus of its very first issue in January 1957.

trump-3The prospectus reads:

This Prospectus shall set forth our purpose.
Trump proposes to be a magazine with ideals.
Trump proposes to be a magazine that will hew to its ideals with a steadfastness of purpose.
Trump will not be distracted nor frightened.
Trump will work toward our goals, unbiased.
This, then, shall be the purpose of Trump.
Making money.
You have the money.
You give the money to us.
This is our Prospectus. We invite you to stand at the magazine rack and examine our product.
-the editors

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