More good news: a weekly LA Times magazine
May 10, 2009
Today witnessed the debut of LA Etcetera, the new weekly magazine distributed on Sundays inside the pages of the LA Times newspaper. The weekly will appear on the weeks where the monthly magazine LA is not. Annie Gilbar, the magazine’s editor in chief, wrote in the debut issue, “The response to LA, Los Angeles Times Magazine, has been overwhelming and immensely rewarding. So in answer to your pleas of “Why is the magazine only a monthly?” we present the debut issue of LA Etcetera, bringing you MORE of what you have been wanting.”
A welcomed good news for the newspaper industry in the midst of all the doom and gloom. Thank you Annie for bringing us MORE in these times of less.
Mr. Magazine 
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