Mr. Magazine

The Magazine Innovation Center’s ACT 10 Experience Connects Future Industry Leaders To Current Industry Leaders…

It’s all about the Experience. From CEOs to editors; publishers to marketers; printers to digital and social media professionals, the ACT 10 Experience will welcome industry leaders to Oxford, Miss. and to the University of Mississippi, School of Journalism and New Media’s Magazine Innovation Center (MIC) on April 21 through April 23, 2020.

Where else but the ACT (Amplify, Clarify, and Testify) Experience can a student of magazines or marketing sit down with the head of a corporation and brainstorm together? It’s truly like no other professional conference.

This year the ACT 10 Experience will focus on the following six topics under its 10th anniversary theme:

 Change Is The Only Constant

• Transformation of magazines from pure ink on paper entities to multi- magazine media platforms: print, digital, video, audio, events, and social media
• The future of social and marketing roles of magazines and magazine media
• The future of paper and printing industries
• The future of circulation and distribution
• The future of advertising and marketing
• The future of magazine launches

The leaders attending are a phenomenal mix (Click here for agenda) of CEOs, publishers, editors, marketers, printers, paper and digital professionals. There are 55 confirmed speakers from around the globe presenting an array of information and ideas that showcase solutions to the challenges the industry faces today. And with the theme: Change Is The Only Constant, the conversations should be lively and provocative ones.

Over the years, the ACT Experiences have had an amazing track record when it comes to the end results after each and every Experience. Contacts have been made for students, jobs and internships procured and industry professionals have admittedly gained new insights and information about what is being done at the Magazine Innovation Center at the School of Journalism and New Media on the campus of the University of Mississippi with the ACT Experiences.

Samir “Mr. Magazine™” Husni, the Magazine Innovation Center’s founder and director, is calling in all the national and international magazine giants available to the summit. This call to arms will address the topical theme: Change Is The Only Constant, in typical magazine fashion: head-on and straight up, the only way to face any elephant in the room.

Bonnie Kintzer, president & CEO, Trusted Media Brands will be there to answer Mr. Magazine’s™ call; Andy Clurman, president & CEO, Active Interest Media will also be in full outdoor battle gear, ready to take on any challenge; Vicci Rose, executive vice president & CRO, Us Weekly, will fly in from the East Coast with all the celebrity power she can bring with her; Daren Mazzucca, senior vice president & group publisher, Meredith Corp. will also come from the East, Martha Stewart Living and Real Simple each sending a big thumbs-up along with him. And speaking of the power of the thumbs (digital), Joe Hyrkin, CEO of issuu, and Karolyn Hart, founder & CEO, InspireHub will also be on hand to share those integrated digits of importance as both print and digital continue to work together to rein in this monumental challenge called “change.”

Also from across the pond, Simon Leslie, CEO & cofounder, Ink, will be hopping over from the U.K. Sanne Groot Koerkamp from The Netherlands will also be there and Sue Holt, director, ITP Consumer, United Arab Emirates was thrilled to be on Mr. Magazine’s™ team, as he was thrilled to have her there.

Then, fellow southerners from Garden & Gun Magazine, Rebecca Wesson Darwin, president & CEO and David Di Benedetto, senior vice president & editor in chief, will be onsite as well, so it may get a bit rowdy! Us Southerners know how to throw a party, whether we’re born down south or transplanted here.

Dan Heffernan, vice president & chief product manager, Advantage CS, will be onboard for the summit and Krifka Steffey, director, Merchandise & Newsstand, Barnes & Noble, definitely wanted to be there, plus the usual suspects, Bo Sacks, president, Precision Media, Tony Silber, president, Long Hill Media, & James G. Elliott, president, James G. Elliott Co. Without the latter three nimble magazine and magazine media cohorts, the ACT Experiences would never go off as smoothly as they do, and that’s also thanks to our official ACT scribe, Linda Ruth, PSCS Consulting.

And of course, those upstart entrepreneurs wouldn’t dare miss a Mr. Magazine™ call: Tyler Nacho, publisher and editor in chief, Kill Pretty Magazine, Andréa Butler, editor in chief, Sesi Magazine, and Doni Ambrosine, editor in chief, Culturs Magazine, Chris Walsh, founder & editor in chief, Fifty Grande Magazine, and John Thames, CEO/publisher, Covey Rise and Bourbon+ Magazines.

“The ACT Experience was created 10 years ago as a think and do forum where our students, the future industry leaders, could connect and interact with the currents industry leaders,” said Samir “Mr. Magazine™” Husni, founder and director, Magazine Innovation Center. “In addition, the Experience showcases what I like to refer to as our 3 M’s: Magazines, Music & Mississippi.”

Space is limited and the registration fee has been underwritten by Quad, our Leadership sponsor. So, ACT today and get registered! Click here to join us!

See You at ACT 10!

April 21 – 23, 2020