Cover Data Analysis For Editors at the ACT 6 Experience: Celebrate Print Celebrate Magazines: April 20 to 22, 2016

February 2, 2016

Screen Shot 2016-01-26 at 3.00.45 PM In the spring of 2016, as the earth is celebrating her rebirth; the ACT 6 Experience will be having a celebration of its own on the power of print, with an emphasis on magazines. The Experience will be divided into three main mini themes:

· Reimagining the Newsstands
· Celebration of Magazine Launches
· Magazine Power

Cover Data Analysis For Editors – Join us for a riveting panel discussion about how print editorial staffs can learn more about consumers, their likes/dislikes, and how to attract more newsstand buyers in a competitive, distracted world. Our panel of distinguished editors from Reader’s Digest, Southern Living, First for Women, Simple Grace and Hoffman Media will discuss and dissect magazine cover lines, cover image types, positioning, and “do’s” and “don’ts” regarding covers, all using smart data modeling.

The Cover Data Analysis For Editors panel will take place on Thursday April 21 at 11:15 am and will be moderated by Joshua Gary from MagNet together with (in alphabetical order):
Brooke Bell, Director of Editorial Operations, Hoffman Media,
Sid Evans, Editor in Chief, Southern Living magazine,
Carey Ostergard, Deputy Editor, First for Women and Simple Grace,
and Liz Vaccariello, Editor in Chief, Reader’s Digest magazine.

The ACT 6 Experience will open by a keynote on the evening of April 20th, Sid Evans, editor-in-chief, Southern Living magazine. Sid will take the attendees on a journey of how the magazine is celebrating its 50th anniversary.

The first and a very important segment of the ACT 6 Experience is reimagining the newsstand. This segment starts on Thursday April 21 at 8:30 am. America without newsstand is inconceivable. I believe the newsstands are the best reflectors of our society. Our ears have been filled with nothing but bad news about newsstand sales over the last few years; it’s time for us to rethink the newsstand business from each and every aspect, from the role of the national distributor to the wholesaler, retailer and not forgetting of course, the publisher; the people who actually produce the magazines or bookazines for newsstands.

Gil Brechtel and Josh Gary from MagNet will be coordinating the“Reimagining the Newsstand” segment at the ACT 6 Experience.

The focus will be the newsstand business, to include its relevancy to publishers, how to stabilize it, as well as the current and perhaps future roles of each of the channel members…wholesaler, national distributor, retailer, and publisher, and how we as an industry engage the retailer to promote and increase sales. Wholesaler participants to date are David Parry, President & CEO of TNG and Shawn Everson, Chief Commercial Officer of Ingram Content Group. Rich Jacobsen, the President & CEO of Time Inc. Retail will be the national distributor participant.

To illustrate how important the newsstand channel is three CEOs of magazine media companies are also going to join this segment of the ACT 6 Experience. They are Hubert Boehle, CEO of Bauer Magazine L.P., Andy Clurman, CEO of AIM (Active Interest Media) and Eric Hoffman, CEO of Hoffman Media.

Prior to the presentations and panel discussion John Harrington will open the segment by presenting a recap of the history of the newsstand channel since its inception through its present status.

This is going to be the first think and do interactive panel that will examine the entire status of the newsstand channel and make concrete recommendations to help ease the newsstand problems that publishers, national distributors, wholesalers and retailers are facing today.

To register for the Magazine Innovation Center’s ACT 6 Experience, click here. Space is limited. The Amplify, Clarify and Testify (ACT) Experience is not a conference, it is an experience. Register today.

Watch this space as we announce the speakers for the other two important segments of the experience: Magazine Power and Magazine Launches.

Stay tuned.

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