Archive for the ‘New Launches’ Category

h1

New Magazines Continue to Arrive at the Marketplace at Record Rates: 78 in November Alone…

December 1, 2012

The Mr. Magazine™ Launch Monitor was able to locate and purchase a total of 78 new titles arriving at the nation’s stands for the first time in the month of November. From the 78 titles, 21 were published with an intended frequency and 57 were annuals, specials or book-a-zine.

The new titles covered every topic under God’s green earth, targeted every age group and every lifestyle. Take a look at six new magazines below and check the entire gallery here.

Capper's FarmerCovey RiseCroche 1•2•3Food FanaticsRanger Rick Jr.Kids Crafts 1•2•3

And the next time someone tells you print is dead, take them to visit a newsstand or check the racks at a grocery store and see if they can stick to their words that print is dead. New magazines are the best indicator that print is and will continue to be well and alive and the nation’s stands are the ONLY place where the “proof is in the pudding…”

h1

A Perfect 100: New Ink on Paper Magazine Launches Continue On the Rise…

November 9, 2012

After a very healthy September, October witnessed the arrival of an even 100 new magazine titles on the nation’s newsstands. One quarter (25 titles) of the new magazines were published with an intended frequency while the remaining three quarters of the October crop (75 titles) were either annual publications or specials and book-a-zines. The October numbers are only one magazine lower than that of September.

Two notable magazines were published as a result of the crowd sourcing fundraising “platform for creative projects” site “Kickstarter:” Howler and Tomorrow. Both are but two examples how technology is used to enhance the power of print. Publishing is believing and believing is the first step to creativity.

Take a look at some of the new magazine launches below and be sure to visit the Mr. Magazine™ Launch Monitor to see each and every one of those magazines.

h1

Rediscover the Power of Print: 101 New Magazines Debut in September

October 5, 2012

To all the naysayers and to all who doubt that there is a good, very good indeed, future for print in a digital age, a visit to the newsstands is all what they need to be convinced otherwise.

September has been a very hot month for new magazine launches. A total of 101 new titles, 37 from which were published with a regular frequency, were spotted, bought, scanned and displayed at the Mr. Magazine™ Launch Monitor.

Take a look at some of the new magazines below and visit the Mr. Magazine™ Launch Monitor to see every new magazine of 2012 so far.

h1

Luxury Leads the Launches of August and a Magazine Called “Fifty Shades of American Women”……

September 5, 2012

August was a hot month for luxury and upscale magazines. From Dujour to Phoenix International, to Wrist Watch, luxury-magazine launches in August were hotter than the summer hot days of August. Jason Binn, the man behind Dujour, aptly differentiates between the ink on paper publication and its sibling in pixels on the screen. He welcomes readers to the “quarterly magazine” and “monthly experience” referring to the ink on paper as a magazine and to the pixels on the screen as an experience.

A total of 67 magazines, including 17 magazines with a regular frequency, were identified by the Mr. Magazine Launch Monitor as new launches or arrivals at the nation’s newsstands. Six of the new magazines can been seen below. To see all the titles, including one called Fifty Shades of American Women and other specials and book-a-zines, visit the Mr. Magazine™ Launch Monitor here.

h1

New Ink on Paper Magazines Continue to Arrive on the Nation’s Stands…

August 11, 2012

The Mr. Magazine™ Launch Monitor was able to track a total of 54 new magazines that arrived at the marketplace in the month of July. 14 of the new titles were published with an intended frequency. Take a peek below at three of such titles and check all the images of the July titles at the Mr. Magazine™ Launch Monitor.


Be an experience maker and not just a content provider… Join us for the Magazine Innovation Center’s ACT 3 Experience Oct. 23 – 25. Find out more here about the event themed Never Underestimate the Power of Print in a Digital Age. Click here to see the list of speakers and to register for the this annual event.

h1

Innovation in Print: Introducing the Machine-Washable, Ink-on-Paper, Highlights Hello Magazine

August 6, 2012

Imagine that… a printed magazine that you can throw in the washing machine, together with all your clothes, and still be able to read and enjoy it when it comes out of the dryer. That’s what the folks who brought us Highlights For Children magazine almost 67 years ago are about to introduce to the marketplace this coming January. Highlights Hello, the new ink on paper monthly magazine, with crystal clear display, is the latest addition to the family of Highlights magazines that include Highlights, Highlights High Five and now Highlights Hello. All three monthlies are 100% circulation driven and advertising free (I guess they do believe in the concept of customers who count rather than counting customers). The three magazines aim to cover the different stages of a child’s life starting from age 0 to age 11.

Highlights Hello is “printed with non-toxic ink containing soy and/or vegetable oils, on durable, washable, paper with rounded corners.” The magazine even survived the test of being put in a washing machine according to Chris Cully, the magazine’s editor in chief. Highlights Hello dubbed “the first Highlights magazine” is dedicated to “parents embarking on the journey to help their children become their best selves.”

I asked Chris why now and why ink on paper. Her answer,

“The research is clear about the benefits of reading aloud to babies and toddlers. The cuddling, talking, laughing, and singing are all part of the experience. A magazine like Hello makes it easier for parents to create these experiences often.

Also HELLO is lightweight and portable. It fits easily into mom’s purse or diaper bag. It fits toddler hands perfectly. It can be wiped clean–and it can withstand a little chewing. It is hard to imagine a digital product that could be so perfectly tailored to the needs of this audience.

And for those of us who believe children’s books and magazines on paper are going to be around a long time, this creates a great first experience and early memories.”

The 16-page-monthly is intended to be read aloud and in an engaging way (it even comes with the handy instructions to the parents in the corner of every new section) so that the content of the magazine becomes much more like an experience rather than just ink on paper content. The magazine targets babies 0 to 2 years old, their parents and caregivers.

In this digital age, there is still a place for lots and lots of good ink on paper ideas. As I have often mentioned on this blog, the so-called problem with print is not the ink on paper, but rather the message it carries. There is no need to shoot the messenger just because some messages or even a lot of messages stink!

By the way, please don’t try the washing machine test on your iPad, Kindle, or any other digital device. I can guarantee the results and I can guarantee that you will not be happy with them.


Be an experience maker and not just a content provider… Join us for the Magazine Innovation Center’s ACT 3 Experience Oct. 23 – 25. Find out more here about the event themed Never Underestimate the Power of Print in a Digital Age.

h1

Lifting the Blindfold to See the Launch Story of Blindfold Magazine: The Mr. Magazine™ Launch Story

July 10, 2012

New ink on paper magazines are arriving at the market place at an exceptional rate: almost two a day. Some, of course, are much better done than others. Some will survive and stay in business for years to come, and some will die a sudden death before anyone ever hears about them.

One recent launch, Blindfold, caught my attention and lead me to call the man behind the launch: Jeramy C. Pritchett, who is in his own words a “True Believer” and “Co-Founder” of the magazine.

In the following video interview done via Skype, I asked Jeramy about the story behind Blindfold, the struggles of publishing an ink on paper in a digital age, the happy moments of the launch and the struggles of a launch. I also asked him for his advice for anyone who wants to start a new magazine and what keeps up at night…

You will find Jeramy answers revealing, engaging, intriguing, interesting and above all genuine. Enjoy the video, pick up a copy of the magazine and let me know what you think…

h1

Story Magazine and 393 Other New Magazine Launches Cap the First Half of 2012 on a High Note…

June 30, 2012

A perfect 100 was the total of new magazines with an intended frequency appeared on the nation’s newsstands in the first half of 2012. In addition to that 294 new titles appeared as specials, annuals or book-a-zines.
In the month of June alone a total of 59 titles arrived at the newsstands for the first time including 14 magazines published with a specific frequency (see some images below).
The last magazine arriving on the scene as the month of June comes to a close was Story magazine. The quarterly publication “is directed at readers in Kentucky who are interested in Kentucky life that often falls outside the bounds of traditional media.” With a tag line “Story: Kentucky Has One to Tell,” the magazine provides a welcomed twist on the city, state and regional publications. Check a preview of the magazine here and be sure to be one of the first to take a look at this publication which is the brain child of Julia L. Wilson, Story’s founder and editor in chief.

Check the entire June gallery here.

h1

May Has Been a Stellar Month for New Magazines: At Least 82 Titles with 31 Published with Regular Frequency

June 5, 2012

What a month for new titles.  At least 82 new magazines reached the nation’s stands for the first time during the month of May.  The Mr. Magazine™ Launch Monitor has the list and image of every title that arrived at the stands in May.  Here are a few for your enjoyment. (updated June 12)

h1

“A Great Magazine is a Joy to Behold.” Introducing Quilty magazine For the Love of Quilts and Magazines

May 10, 2012

In the sea of new magazines, almost 60 new titles arrive at the newsstands every month, it is always a delight when one magazine stops you in your tracks and demands attention, much more attention than the rest of its siblings.  Quilty is the new magazine for “fresh patchwork + modern quilts.”  However, it was not the cover that demanded that attention nor the cover price.  It was the editorial written by Mary Fons, Quilty’s editor.

Ms. Fons’ love of magazines and the media is in her blood.  Her grandmother ran her town’s newspaper, her mother co-created Fons & Porter’s Love of Quilting magazine and both of her sisters are busy bees in the world of media.  Ms. Fons starts her letter from the editor by the profound confession, ” I adore magazines.”  She goes on to write,

If they are made of paper, I bend them, fold them, dogear them.  I tack torn-out pages on the walls of my office; I rip out images to stick on my fridge.  My magazines get wet, get crinkled, get read.

If I’m reading a magazine on a screen — which happens more and more, I notice — I click with wild abandon. I gleefully bookmark.  I zoom in, I zoom out.  I forcibly close the nine shopping carts I open. (Usually.)

As I mentioned earlier, Mary Fons comes from a family of “image and word people. Idea people.  And a magazine is the perfect vehicle for timely, consumable ideas.”

A great maiden-voyage editorial and a great maiden-voyage issue of a great new magazine: Quilty.  Add to that a very smart-named web site  http://www.heyquilty.com

Indeed, magazines are all about ideas, consumable ideas that go beyond good content to great experiences.  Pick up one today and enjoy!