Mr. Magazine

“Garment embraces the battle of the opposites, and this is what [mis]suiting is all about.” Thus states Editor in Chief Emma-Chase Laflamme in her Editor’s Letter of the new Amsterdam Fashion Institute’s magazine Garment.

She goes on to say, “We believe there is no better analogy to reflect the evolution and current state of the fashion industry than the suit…They say if the suit fits, wear it. Garment says, does it have to? Welcome to the [mis]suit issue.”

The annual publication from Amsterdam University of Applied Science’s Fashion Institute has been a fixture in the Dutch magazine world for more than a decade. Each issue is unique, as unique as the students and faculty who creates it.

After a short hiatus of no print issue, this summer the magazine is back in print. Frank Jurgen Wijlens, one of two editorial coaches of the magazine and the program coordinator, tells me in a note that accompanied the magazine, “Dear Samir, happy to show we were back to print. Happy readings. All the best, Frank.”

Happy readings indeed. Well designed, well edited, great photography and greater [mis]suits.

Another good example of what print can deliver that digital can’t. The sense of holding this issue of Garment in your hands, flipping the nicely sewn pages (no pun intended), is worth every penny of the 13 Euros that the magazine costs.

Want your own copy? Go to http://www.hva.nl/amfi or http://www.amfi.nl