Mr. Magazine

Now that the Magazine Innovation Center’s ACT 4 (Amplify, Clarify, and Testify) Experience is one for the history books, the Mr. Magazine™ Blog is going to showcase the keynote speakers and panels that took place during the two and a half days Experience.

In part nine, the final installment, of Reliving the ACT 4 Experience five leaders in their respective fields offer their vision on where and how the future is shaping up for integrating print with the digital world. The presenters and the presentations are in the order that they appeared at the ACT 4 Experience on Thursday Nov. 7:

First, Keith Kawasaki, senior director at iostudio on the power of print integrated:

Next is Maarten Lens-Fitzgerald, founder of Layar:

And to recap the entire ACT 4 Experience a panel led by Lisa Scott, executive director of the PBAA, Lind Ruth, president, Publishers Total Sales Services, and Luke Magerko, managing director, Marketing Analytics Project, LLP:

Save the date for the ACT 5 Experience Oct. 7 to 9, 2014: The future of digital starts with print!

The Taunton Press Talks Content Optimization At Act 4
By Linda Ruth | Posted on November 19, 2013

“We can’t afford to pay for content if it’s going to be a one-time use,” said Jay Annis, VP of The Taunton Press, at the Act 4 Publishing Event at the Magazine Innovation Center at Ole Miss.

We were gathered to hear the ideas of the best and brightest of publishing professionals in a three-day workshop put together by Mr. Magazine himself, Samir Husni. Annis was there to articulate Taunton’s proactive approach to content in a time when the costs and monetization of content are proving challenging to many publishers. Taunton’s solution: To optimize the content through all the products that will serve its audience.

Read the entire review here.

Now that the Magazine Innovation Center’s ACT 4 (Amplify, Clarify, and Testify) Experience is one for the history books, the Mr. Magazine™ Blog is going to showcase the keynote speakers and panels that took place during the two and a half days Experience.

“THE FUTURE OF PRINT AND THE PRINTING PRESSES” was the title of the panel moderated by Bob (Bo) Sacks and included the following panelists:

John Bussolari, Lane Press
James Pilcher, Freeport Press
Gal Shweiki, Shweiki Media
Michael Simon, Publishers Press
Thomas H. Whitney, Democrat Printing
Steve Zdanowicz, Brown

Enjoy the panel below:

Now that the Magazine Innovation Center’s ACT 4 (Amplify, Clarify, and Testify) Experience is one for the history books, the Mr. Magazine™ Blog is going to showcase the keynote speakers and panels that took place during the two and a half days Experience.

Today’s feature on the Mr. Magazine™ blog is “CREATING EDITORIAL THAT SELLS” moderated by Lynn Rosen, Editorial Director, Publishing Executive magazine with panelists:

Vanessa Gregory, Freelance Journalist and Assistant Professor, The University of Mississippi
Mikki K. Harris, Assistant Professor and Multimedia Journalist, The University of Mississippi
Donna Levine, Copy Chief, Garden & Gun magazine
Steve Slon, Editor-in-Chief, The Saturday Evening Post
Franska Stuy, Editor-in-Chief, Libelle, The Netherlands

Enjoy the panel discussion below:

Now that the Magazine Innovation Center’s ACT 4 (Amplify, Clarify, and Testify) Experience is one for the history books, the Mr. Magazine™ Blog is going to showcase the keynote speakers and panels that took place during the two and a half days Experience.

A panel discussion led and moderated by John Harrington titled “PRINT CONSUMER MARKETING IN A DIGITAL AGE” addressed almost all the questions that both publishers and marketeers are asking about the magazine single copy channel and the status of the marketplace. Leading experts in the field were at hand to answer the questions and provide solutions to the many problems that are present in this important channel of magazine distribution.

In the video below you will see and hear the following presentations as delivered on Nov. 6 at the ACT 4 Experience:

1) A CHANGING LANDSCAPE
John Harrington, Publisher/Editor, The New Single Copy

2) WHERE MAGAZINES ARE SOLD TODAY AND WHAT IS SOLD
Gil Brechtel, President, Magazine Information Network (MAGNET)

3) BALANCING CONTENT IN EXPANDING PLATFORMS
Jay Annis, Vice President, Trade Sales, Books and Magazines, The Taunton Press

4) RETAIL SALES MARKETING IN A MULTI-PLATFORM MEDIA ENVIRONMENT
Rich Jacobsen, President and CEO, Time/Warner Retail Sales & Marketing

Enjoy the presentation below:

Now that the Magazine Innovation Center’s ACT 4 (Amplify, Clarify, and Testify) Experience is one for the history books, the Mr. Magazine™ Blog is going to showcase the keynote speakers and panels that took place during the two and a half days Experience.

Bernie Mann, publisher of Our State magazine in North Carolina, shares his views on what makes a magazine a success and how he and his team changed Our State from a small state publication to the second largest monthly state magazine in the country.

Listen and learn from the “Mann” who practices what he preaches.

Now that the Magazine Innovation Center’s ACT 4 (Amplify, Clarify, and Testify) Experience is one for the history books, the Mr. Magazine™ Blog is going to showcase the keynote speakers and panels that took place during the two and a half days Experience.

Below is the question and answer panel between Reed Phillips, CEO and Managing Partner, Desilva + Phillips and Jim Elliott, CEO, The James G. Elliott Company. The theme was creating value for your printed magazine in this digital age. Mr. Phillips offers his advice on what to do with your magazine publishing company, how long does it take to establish value for your company, and how the value of magazines and magazine media is fast changing in this ever changing media world. That and much much more in this Mr. Elliott asks and Reed Phillips answers keynote panel at the ACT 4 Experience Nov. 6, 2013.

Enjoy.

The following is but one paragraph from Linda Ruth’s blog on Audience Development magazine’s website:

“I’m just back from ACT 4, Samir Husni’s great publishing event at the University of Mississippi. It’s a brilliant example of convergence in the classroom, where Mr. Magazine pulls together the greats of publishing and his own students, established wisdom and cutting edge thinking, circulation and technology and editorial. It’s an opportunity to assess what used to work, what is now working, and what might bring us into the future.”

You can read Linda’s entire blog entry here.