Mr. Magazine

A Mr. Magazine™ Musing

I know I am a magazine and print junkie, but that does not mean that I do not value digital and what it has to offer to and for magazine media.

However, like I always say, there are some areas print can’t compete with digital, and some other areas where digital can’t compete with print.

One such area where digital can never compete with print is Magazine Cover Wraps. “Ain’t” no such thing in digital. Pure and simple.

So how can one utilize that print advantage? Well, rather than just be sentimental about it, MEDIARadar’s CEO Todd Krizelman, told me he “caught David Pilcher’s article on cover wraps yesterday morning as I was commuting into the office. I was curious to learn more, so went into MEDIARadar to see what we might find. We track cover wrap advertising specifically. It turns out that he’s right. There really is still a meaningful business here. About 20% of titles have sold a cover wrap in the past year, and both b2b and consumer magazine titles are active. The numbers are posted below:

I guess the numbers speak for themselves. Enough said.