“Two If By Sea” – L’Officiel Joins America’s Newsstands

February 26, 2018

A Mr. Magazine™ Musing…

Yesterday, I visited one of my most favorite places in the world – the newsstand. As I stood there marveling at the latest new arrivals, I spotted a European title that I of course recognized, but was not expecting to see on this side of the Great Pond especially with three very prominent letters after its title: USA. The magazine in question L’Officiel.

L’Officiel is owned by Jalou Media Group, which is a family-owned media group based in Paris. With 27 international editions, L’Officiel has a presence across over 80 countries— the USA being the most recent addition to the family.

What Mr. Magazine™ found extremely fascinating about this beautiful magazine, other than its exquisite covers (yes, I said covers plural) is that as this print title came across the sea, it hit America’s shores in two different iterations. We have the same magazine, but with two different titles, something Mr. Magazine™ is quite sure has never happened before. We have L’Officiel Hommes, for the gentlemen, and L’Officiel without any designated gender for the ladies. But both magazines have the exact same content, only two different titles.

And in typical European style, this first issue is being sold at the ridiculously low introductory price of $1. So, of course, Mr. Magazine™ had to have both copies, but truthfully, I would have had to have both regardless of the price.

In Joseph Akel’s editor’s letter, he addresses the obvious question: Why launch a magazine, especially in this day and age, given the state of publishing? The resounding response in part was: the need for a voice that is informed, inclusive, and open to creative expression is needed, perhaps now more than ever.

Mr. Magazine™ couldn’t agree more…welcome to America, L’Officiel!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: