Mr. Magazine™ (Samir Husni) Interviews (3): The Magazine Industry’s Cup? Half Full or Half Empty. Listen to the Experts
January 13, 2012
The Magazine Innovation Center at The University of Mississippi’s Meek School of Journalism hosted the ACT 2 Experience last October. We asked 17 media experts who attended the ACT2 Experience their opinions about the future of the printed word in a digital age. Click on the link above to watch and listen to the experts’ answer to the question “How do you see the magazine industry’s cup, half full or half empty?”
The experts are, in order of their appearances:
1. Sid Evans, Group Editor
Time Inc., Lifestyle Division2. Bob Sacks, President
Precision Media Group3. Vito Di Bari
Innovation Designer and Futurologist4. Mark Pasetsky, Founder
Cover Awards5. Phyllis Hoffman DePiano, CEO
Hoffman Media6. Roy Reiman, Founder
Reiman Publications7. David McDonald, CEO
True North Custom Media8. Will Pearson, President
Mental Floss Inc.9. Jeremy Leslie
Editorial Designer & Founder
magCulture.com10. Sue Roman, President
The Taunton Press11. James Elliott, President
The James G. Elliott Co., Inc.12. John Harrington, Partner
Harrington Associates13. Franska Stuy, Editor in Chief
Libelle14. Frank Anton, CEO
Hanley-Wood15. Scott Crystal, Former President
TV Guide16. Steven Kotok, President
The Week, Felix Dennis Publications17. Kent S. Johnson, CEO
Highlights For Children Inc.
Thanks are in order for all the experts and the journalism students at The University of Mississippi’s 2011-2012 magazine class who recorded the interviews.
Mr. Magazine 
Of the videos you’ve posted thus far, I think this was my favorite question. Magazines really are about brands. Sid Evans’ comments onto maintaining a brand were very insightful; magazines with the name recognition and the voice will continue to survive as information sharing tools innovate. Evans said most importantly, “It’s about making an emotional connection with the audience.” So true!
As a industry hopeful, I was really excited to hear Bob Sacks describing the coming years of publishing as a “golden age”!
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