Pages that count and Customers who count…
August 19, 2009… are the only two solutions for the American magazine publishing model. That was my message this morning on the Money for Breakfast show on the Fox Business Channel.
The show, hosted by Alexis Glick, focused on the news that only 12 magazines have witnessed an increase in their ad pages in the last six months. Eric Hoffman, Hoffman Media executive VP and COO, publisher of one of those 12 magazines, the highly successful, Cooking with Paula Deen magazine, and I were Alexis’s guests for the morning show segment “Turning A New Page?” Click here to watch the video from this morning show.
Mr. Magazine 
[…] like to say that publishers need to start “concentrating on customers who count, rather than just counting customers.” Doesn’t every customer […]