Mr. Magazine

I am really really tired from all the prophets of doom and gloom from our magazine industry. I just read a report based on a speech by a group magazine president. The president said “magazines have a credibility problem with the advertising community” because of “the poor circulation practices of the past, especially the practice of counting unpaid circulation as paid…” For a second, I thought for once a major publisher is thinking about improving their circulations practices for the sake of …. readers. Well, forgive me for thinking about the readers, a commodity that is becoming largely ignored by the publishers of big magazine companies. “Advertising will remain the primary source of revenue,” the executive is quoted as saying. The only reason magazine publishers want to try to fix the advertising woes is pure and simple: get more advertising. Well, Mr. and Mrs. Publisher, do me a favor and spend $10.00, yes $10.00 and order the book that Roy Reiman, founder of Reiman Publications, wrote about his empire of publishing that did NOT sell a single advertising page. Reiman was able to sell his company for $760 million dollars without selling a single advertising page. Reading his book is a MUST for anyone who really wants to understand the value of the reader. Readers to Reiman are much more than numbers. In fact they are not even numbers. They are human beings, pure and simple. Humans who deserve to be appreciated, catered to and served. Readers who were, are and will never be a commodity. Order Reiman’s I Could Write a Book here. Do it today for your own good and the good of the readers.