Less than 48 hours left for Condé Nast Portfolio blast off…
April 14, 2007
The countdown has started and early on Monday morning the first copies of Condé Nast Portfolio will start arriving at the desks of charter advertisers “in the most handsome ‘wrapping’ for a launch issue” David Carey, group president and publishing director of the magazine told me. The launch issue closed with 332 total pages and 185 ad pages. Portfolio.com will also go live on Monday April 16. More info on Portfolio’s premiere edition will follow in the next few days. In the meantime, I asked Mr. Carey about the reason Condé Nast decided to venture into the business magazine arena, a category of magazines Condé Nast did not carry in its portfolio (no pun intended) until now. He said, “While not known for business titles per se, Condé Nast publishes magazines that are the favorites of millions of business executives. Many read and admire our other titles … Vanity Fair, AD, Golf Digest, The New Yorker, Wired, Conde Nast Traveler, and more. We’re taking our trademark style — strong narrative journalism, great photography and design, best in class production values — and now applying it to the business field. When you see it, you’ll get it …. it’s a classic Condé Nast title, it has all our DNA, but only about business”. To order your own copy of the premiere issue click here.
Mr. Magazine 
[…] watcher extraordinaire Samir Husni (Mr. Magazine) is counting down the hours until Monday’s FedEx arrival of Condé Nast’s new business magazine, Portfolio. After […]