A kid in a candy store
March 21, 2007
Just landed in London City airport on a four-day trip to the UK. My first stop World News newsstands at the terminal. Pushing two bags and holding five newspapers and ten magazines, I looked and felt like a kid in a candy store. Every time I visit the London I can’t wait to wake up to buy the papers…their content will surprise me every single day. Take a look at today’s Independent… a single front-page story telling you the 50 Reasons to Love the EU. I said it and I will say it again, the problem with our newspapers in America is not the ink on paper, it is the message that they carry. More on that later, and on the rest of my catch of the day in the UK.
Mr. Magazine 
It’s funny because it’s exactly these sort of exciting, single issue covers that have pushed the Independent back into the spotlight that is also turning readers away because they feel the paper has become more sensational. I really like the new format and bold covers but then I’m a self-professed Guardian reader so I don’t really read it very often.
The Independent covers do stand out from other papers but day to day they don’t stand out from themselves. I’m always on the side of experiment and innovation but there remains something strangely disturbing about a newspaper ignoring the news and making it’s own lead story, however brave that step is.
But then I, too, am a Guardian reader.