Billy Morris and Donna Kessler: The Power of Print Integrated. Reliving the ACT 4 Experience (Part 1)
November 13, 2013Now that the Magazine Innovation Center’s ACT 4 (Amplify, Clarify, and Testify) Experience is one for the history books, the Mr. Magazine™ Blog is going to showcase the keynote speakers and panels that took place during the two and a half days Experience.
Opening the presentation is William “Billy” Morris chairman and CEO of Morris Communications and Donna Kessler, president of the Morris Media Network.
As Bo Sacks reported in a previous post on this blog, Mr. Morris explained carefully that print and digital are a marriage and for them to work together both have to be respected. He said, “We believe in print and it is paying the bills.” He also said, “Digital is not a challenge nor a threat, but rather it is an opportunity and an evolving new media. What we do is gather, assemble, package and deliver content on any platform. We are now selling a continued contact with the reader.”
Enjoy tuning in to Mr. Morris and Ms. Kessler’s presentation on the power of print integrated in a digital age.
Mr. Magazine 
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