A magazine name to ponder…
September 7, 2007
What a Duck! is the name of the new magazine aimed at the surfing, music, and art lifestyle of the young and young at heart who enjoy such a way of life. The logo of the magazine, you’ve guessed it, is a rubber duck. What is more interesting is the cover shot with the rubber duck mask on his face surfing on the water. Quite an interesting use of a logo and cover image, not to mention the choice of words for the name of the magazine. Remember the many television sitcoms with the famous use of the word witch with a capital B.
Mr. Magazine 
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I’ve read this magazine, and I think its moving in a direction other publications need to move towards. Surfing is a sport that is so provoking it turns into a lifestyle. A magazine with multiple topics and rich with great stories and funny one liners lokks like a soon to be underground sucess