A story of two {2} magazines
May 18, 2007
Be prepared for a shock when you cross the border between the United States and its neighbor to the north, Canada. Whether you are entering or existing, if you are a fan of 2 magazine, yes that is the name of a magazine, well make that two magazines, there are quite a few differences between our 2 and their 2. Both magazines are aimed at couples, both are named 2, and both are printed in Canada, but that’s where all the similarities end. Our 2 (click here) is aimed at same sex couples and is heavy on photography, and their 2 (click here) is aimed at opposite sex couples and is less dependent on photography. So be careful which magazine you will ask for, as if the cover does not give them away. And talking about covers, the Canadian 2 offers an ad right on the cover flap that has a coupon for a sample of cologne and perfume for him and her. One of the few times I’ve seen such open integration between the cover and advertising…Most of the U.S. magazines, so far, have limited their ads to the back of the cover flap.
Mr. Magazine 
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