Mr. Magazine

The (British) Guardian newspaper has added yet another innovative way to show how a newspaper can read, feel, and look like a magazine on a daily basis. The G24 daily magazine on the Guardian Unlimited newly revamped web site offers readers the opportunity to download and print, yes PRINT the pdf of five different sections that are updated every 15 minutes, yes UPDATED every 15 minutes. The sections offered are Top Stories, World, Media, (check it here media.pdf), Business and Sports. The family of The Guardian newspaper continues to grow and to provide readers/viewers a good, very good interactive paper that provides a link between the pixels on the screen and the ink on paper. Check it out here and note the content, the ads and the design of the G24 paper that publishes 96 times a day in five different sections. There are a lot of lessons to be learned here. Just keep in mind that all the planning for the future will not help if you can’t survive the present. When will our newspapers wake up and stop killing themselves…I keep on wondering which paper will be the first to take the lead and make us survive the present and help us look for a great future… Our industry needs a leader who is willing to look across the Atlantic and see what has been done with newspapers all across the world (including the one above). Our future is NOW… either CHANGE or DIE, there is no third option.