The magic of numbers…
April 18, 2007
It never ceases to amaze me how much we love numbers and lists. You give me a list and I am reading it from number one to number 399. You tell me there is 101 (somehow, odd numbers always work better than even) ideas to improve my home, and I start reading. But the questions that I always ask myself are the following: When those numbers exceed a certain amount, let’s say a 1001, how many continue reading or care? What is your limit? And, further more, have you ever taken a magazine to task to proof to you that the numbers on the cover are in there? Take for example the new issue of Women’s Health. The May issue sports a cover line that says, “2263 Amazing New Health, Sex, Fitness & Nutrition Tips.” Well, what are you waiting, go grab a copy of the May issue and start counting. It will be interesting to see how much more time you are going to spend with the magazine doing that. It may become addictive, you will fall in love with the magazine, and they will gain a reader forever…
Mr. Magazine 
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