A Swedish Rosie magazine is born…
April 17, 2007
I do not know what is the reason for this flurry of European new magazine titles trying to either revive titles that have come and gone in the States such as George, or the use of proper names for their new magazines following the footsteps of O, the Oprah magazine. I know it is not a new trend to name the magazine after a proper name, but the recent increase in this trend is what caught my attention. The Dutch have their Linda and Catherine, The Finns have their Sara and Olivia, and the Swedes have Laura, M and now Rosie… However as much as I can tell, the Swedish Rosie is a new magazine for outdoor living, and if you can speak Swedish you can read all about it here, or for more info about Rosie and other Sewdish magazines click here to read the comments in English from vassaeggen.se (thanks for the info folks)…I hope they have a better luck dealing with the outdoors rather than the indoors and the courts….
Mr. Magazine 
Rosie – outdoor living, and gardening – is a great magazine which will rejuvenate the garden magazine niche a lot in Sweden. And yes – the cover girl is the editor in chief: Rosie Almeida-Stahlin.
The first swede to name a magazine after herself was Amelia Adamo, who created her prize winning Amelia in 1995.
Laura – which was launched just 2006 – was a late reaction to the magazine queen Adamos latest enterprise M Magasin, which is one part O, Oprah and one part Marie Claire.
M Magasin, Amelia and Rosie are all launched and owned by Bonnier, recent buyer of Time4Media.