When 4 X 1 = 1
April 1, 2007
That may be the wrong math, but that’s what I got from looking and buying all four copies of the recent issue of Bomb magazine. I know for sure that they did not do that as April’s fool day to trick people into buying four issues of the same magazine, yet I kept asking myself why four covers, what is the difference, how can people see all these differences in the two and half seconds people are willing to give us on the newsstands… a lot of questions, but no answers came to mind. It reminded me of the advice I always give my clients, “any cover line or art that you need to explain means one thing only: do not use.” I would have given the same advice to Bomb if they’ve asked me.
Mr. Magazine 
Leave a comment