Goodies under the cover; take 2
March 21, 2007Liz Vaccariello, editor-in-chief of Prevention reminded me that since she started working at Prevention (last August), her plan was “to start playing with a new cover strategy right away.” Since November the covers changed, and thus the reason for no major changes between March and April covers…So for the sake of better comparison take a look at an old cover (right below) and at the April cover…you have to agree a job well done!
Mr. Magazine 
Are these covers really that different? I suppose to people who sit at coverline meetings and design reviews for hours and hours, they look significantly different. But will the reader see anyting but two covers of fit-looking women entombed by hyperactive coverlines? It amazes me how timid editors are about breaking the formula for their covers. Though I guess it shouldn’t be surprising; with everybody convinced that covers are the only thing that influences newsstand sales, a major cover change that’s accompanied by a sales drop would be bad news for that unlucky editor.