Mr. Magazine

A brand new weekly, with a spine, just launched in the UK. The name is So London, the tag-line is “The New Glossy Weekly/ Culture. Property. Shameless Luxury” and the magazine, according to my friend in the UK Jeremy Leslie is “designed smartly for it’s market but is let down by not being as upmarket and luxurious as it aspires to be”… It is indeed a coffe table book that will arrive every week at your doorsteps. Luxury magazines are not something new… weekly luxury magazines are going to be soon the trend of the future. So London magazine is just the beginning. And talking about soon and luxury, SOON magazine just landed with its hefty first issue, both in terms of pages and price ($70 US) and, if you really want to know, give a new meaning to the world luxury. Published in three languages (English, Chinese and French) the magazine defines luxury as “the light of a behavior, a force making beauty wiser for today and tomorrow. It permits one to understand that learning is needed to give spirit to matter.” Be prepared to use both hands when buying this magazine. It is luxuriously heavy.