Mr. Magazine

Liz Vaccariello, editor-in-chief of Prevention reminded me that since she started working at Prevention (last August), her plan was “to start playing with a new cover strategy right away.” Since November the covers changed, and thus the reason for no major changes between March and April covers…So for the sake of better comparison take a look at an old cover (right below) and at the April cover…you have to agree a job well done!

It used to be said you can judge a book by its cover, well in the case of Prevention, you can’t. The cover of the April issue may look the same like the cover of the March issue, but the insides of the April issue are a completely different story. Prevention’s editor-in-chief Liz Vaccariello has added a surge of energy, color, photography and great content to the guts of the 57-year-old magazine. The new Prevention sports a pleasant, easy to navigate design with splash pages introducing every section of the magazine. Whether it is Health, Real Life, Nutrition, Beauty, Fitness and Mind it is all in there. With an emphasis on the answers for “what is in it for me” questions, Prevention is a must read for every health conscious woman. Prevention maybe 57 years old, but the April issue looks and feels like a strong, healthy and ageless energetic women….

Time magazine lost its newsweekly feel and put on a healthy glossy feel. Just received the first issue of the redesigned Time and felt the urge to write this blog before I even finish reading the issue. Hard to put down and lots to read over the weekend. The future of weekly magazines as we know it is here. A job very well done and a giant step toward how the newsweeklies are going to reinvent themselves and bring meaning and relevance to their content. There is no use in focusing on the future if we can not survive the present. Take a look at some sample pages from the redesigned Time…