To Vs. or not to Vs.
May 15, 2007
The message is not the medium and the proof is in Vs. magazine, a “large format and exclusive yet diverse way of showcasing fashion and culture. Scandinavian yet international. Reaching for the future yet holding on the classic goods.” Vs. has just published its second issue and it is indeed filled with “contrasts and contradictions,” as the name aptly states. Heavy glossy paper, large format, great photography, and excellent content make this magazine a “boutique” publication rather than a “supermarket” publication. Its hefty $20 cover price is worth every penny and a definite proof that when you present the relevant content in the relevant medium you can’t go wrong. Anyone that doubts the future of print, need not do anything but pick up a copy of Vs. and why print still reigns supreme when delivering that VIP factor: the visual impact of print. The magazine is both available in both English and Scandinavian languages.
Mr. Magazine 
[…] Mr Magazine salutes Scandinavian magazine Vs. (and the power of print) with the words: Anyone that doubts the future of print, need not do anything but pick up a copy of Vs. and why print still reigns supreme when delivering that VIP factor: the visual impact of print. […]