The weekly with a spine was spineless
March 29, 2007
So London magazine that launched two weeks ago in the UK as the first major glossy with a spine (perfect bound in printers’ language) ended up being spineless. The magazine announced it is ceasing publication after only two issues and a lot of fanfare. Read about the short journey of So London here.
Mr. Magazine 
It probably didn’t help that once you coughed up £3 (stupidly pricey for a weekly mag) you then had to wade through a huge chunk of notoriously ugly real estate ads before even getting to the contents page. Loading the front of your mag with cheap looking ads doesn’t exactly scream luxury.
hmmmm…very interesting!
Thanks google